DR. ROBERT KRIEGEL

New York Times Best-Selling Author on Change, Innovation, Leadership, and Peak Performance

"A passionate 90% is better than a panicked 110%, any day of the week."

Ever since Dr. Robert Kriegel co-founded one of America's first sports psychology institutes, he's been a trailblazer, continuously drawing and re-drawing the strategic maps of the dynamic worlds of sports and business. The New York Times said his work in sport, "spurred a revolution in performance practices." More than simply a master of success-coaching and motivation, Kriegel dissects the ever-changing world of work, outlining practical and philosophical approaches that enable leaders and professionals to surf the wave of change rather than be wiped out, challenging them to create exciting and innovative new opportunities and possibilities. With an energetic speaking style and unmatched enthusiasm, humor, and wisdom, Dr. Kriegel has traveled the world convincing Olympic athletes, top executives, and professionals in all fields to rock the boat, break the mold, and transform the way they do business.

Creative Change and Maximum Performance A former All-American swimmer, Olympic coach, and advertising executive who has taught at Stanford University's Executive Management Institute, Kriegel's work, at its heart, is about creating a Change-Ready environment in which challenging the status quo, rethinking outdated assumptions, and developing innovative new solutions and opportunities are the norm. With the unique insight of an elite athlete, performance psychologist, and business executive, he has exploded myths about conventional wisdom, performance enhancement, motivational practices, and the general modus operandi of business. His techniques for getting into the 'peak zone' while staying out of the panic and drone zones will enable anyone to be at their best more often and for longer periods of time. He has co-authored several international bestsellers, including If it ain't broke…BREAK IT! and Sacred Cows Make the Best Burgers. Inner-Skiing, which he coauthored with Timothy Gallwey, made The New York Times best-seller list and according to Ski magazine 'set skiing ahead 10 years.' Dr. Kriegel's latest work on innovation and out-of-the-box thinking is How to Succeed in Business Without Working So Damn Hard.

Change-Ready: Thriving in Times of Uncertainty. According to Dr. Kriegel, "Working harder doesn't work." His Change-Ready© approach, teaches business leaders how to create a culture where innovation flourishes and where people embrace change, perform at peak levels, and have fun. He discusses how to streamline operations by rounding up sacred cows that inhibit change, innovation, and motivation; and increase 'green time' and decrease 'red time'. He also outlines bold, innovative strategies for differentiating from the competition, solving old problems in new ways, and for developing exciting new opportunities and possibilities.

For Dr. Kriegel, "Fun" is a crucial business term, inextricable in these changing times as the sacred cows of "efficiency," "quality," and "bottom line." He gives the prescription for fun in the workplace by outlining how all of us can become creative people in our job, tapping into our capacities for exciting risks, playing to win, and staying stress-free in his Change-Ready Zone.